Axminster Carpets is awarded the Design Guild Mark

The prestigious Design Guild Mark is awarded by the Furniture Makers’ Company in order to drive excellence and raise the profile of British design and innovation.

The Mark has traditionally recognised the design of furniture by the finest designers working in Britain and for the first time it has added a 2D design category – rewarding excellence in fabrics, textiles, wall coverings, floor coverings and carpets. This year, 11 qualifying products representing each category were considered and after much debate amongst the judges, the panel decided to reward three companies; Axminster Carpets being one of them. The product presented was our Jitterbug design from the Shoreditch collection.

A revolutionary new concept in carpet design from Axminster Carpets™ creating a knitted crochet, beautifully textured effect for a sensational luxurious feel.

- Stated the Design Guild Mark.

Axminster Carpets has broken new ground and challenged the weaving capabilities of the loom in order to produce their innovative weave design which they have named Jitterbug. Made using 100% British wool with a backing of natural jute and cotton, make this not only beautiful but an environmentally friendly product as well. The hardwearing yet textural feel is created by combining undyed wool with thinner yarns giving the final design a superb three dimensional quality

- said Daniel Hopwood, Interiors Designer and judge at The Furniture Makers’ Company.