March 2012

Bespoke woven carpet from Axminster Carpets Commercial has helped to transform the interior of Reading’s BJ’s Bingo as the venue underwent a complete transformation to create a luxurious environment for over 1,000 players.

As part of the complete refurbishment of the popular venue, Abstract Design specified some 2,100m2 of woven axminster carpet in a durable 80% wool 20% nylon construction, equipping the main auditorium, new Chatroom and AWP areas with a long lasting, comfortable and striking floor covering.

Conceiving an intrepid contemporary design with a swirl motif and bright colours that are reflective of the building’s purpose to provide a fun day or night out for visitors, Abstract Design looked towards Axminster Carpets Commercial as being the ideal partner to work with in creating floor coverings for BJ’s Bingo:

“Axminster Carpets Commercial were able to deliver a competitively priced product, but more than this they were able to deliver a carpet that was also manufactured within the UK,” comments James Jones, Abstract Design. “Carpet from Axminster is great quality and the company’s good service levels makes it easy to work with. In short, Axminster Carpets Commercial proved an ideal carpet supplier for the transformation of BJ’s Bingo Hall.”

Axminster Carpets Commercial offers a fully serviced bespoke facility as used by Abstract Design, as well as the Ready to Weave semi-bespoke concept. Manufacturing all woven carpets at its Devon facility, Axminster controls every aspect of the spinning, dyeing and weaving processes involved in production, ensuring some of the most stringent quality control used in the industry, resulting in carpets of unrivalled quality.

Sourcing 95% of its wool from UK flocks, recycling waste into Axfelt underlay, and with the reduced transportation impact of localised manufacturing, Axminster Carpets has one of the lowest environmental impacts within the carpet manufacturing sector.

For further information telephone 01297 630630 or e-mail commercial@axminster-carpets.co.uk

ENDS

Further Information:
Axminster Commercial:
01297 630630

Media Enquiries:
Select First Limited
08450 943349, 08450 943577
myles@selectfirst.com

March 2012

The launch of Revelry from Axminster Carpets Commercial is redefining the manufacturer’s stock contract axminster carpet offering with the introduction of its broadest ever collection.

With a total of 80 options, Revelry makes available 20 designs in a choice of four universal groundshade colourways. Including new designs, as well as the most popular highlights of the previous stock contract range, Revelry makes finding woven axminster carpet quick and easy. From reception or bar to restaurant or meeting room, the collection possesses enough variety to cater for diverse interior styles.

Gary Bridge, Design Director, Axminster Carpets Commercial explains: “The key to the success of any stock contract carpet range is to ensure that the designs cater not only for a wide cross section of locations, but also to a broad range of interior styles. With Revelry we’ve achieved a balance between stylish contemporary and traditional designs and an aesthetic that balances with various interior schemes.

“In a slight change of direction compared to our bespoke or semi-bespoke Ready to Weave concepts, the stock Revelry options are designed to harmonise with existing interiors rather than acting as basis for their creation. Given the short lead times, we see Revelry as perfect for those specifiers and owners who need a quick and fuss-free carpet for their interior.”

Using dark blue, red, black and grey groundshades, the Revelry collection is woven in a 3.66m width in the heart of the Devon countryside with Axminster Carpets’ famous attention-to-detail. Manufactured in an 80% wool 20% nylon mix for the best combination of appearance retention, durability and value, carpets within the Revelry collection are available from stock for quick delivery.

For further information telephone 01297 630630 or e-mail commercial@axminster-carpets.co.uk

ENDS

Further Information:
Axminster Commercial:
01297 630630

Media Enquiries:
Select First Limited
08450 943349, 08450 943577
myles@selectfirst.com

January 2012

Axminster Carpets has joined an elite group of companies to be awarded the Royal Warrant, a mark of recognition for the supply of goods and services to Her Majesty The Queen for a period of at least five years and adherence to stringent environmental requirements.

Awarded to Axminster Carpets in the Queen’s Jubilee year and regarded as a symbol of excellence and quality, the Royal Warrant demonstrates the family-owned company’s manufacturing prowess that has seen it create a world-wide reputation for carpets of the highest quality.

“Being awarded the Royal Warrant is testament to our commitment to manufacturing carpets of the highest possible standard while also striving for exemplary service levels,” comments Josh Dutfield, Group Managing Director. “The Axminster Carpets brand is synonymous with quality, and the Royal Warrant is further evidence of our ability to meet the highest expectations.”

With its Devon manufacturing sites, Axminster Carpets is one of the few carpet companies still producing within the UK. The company also has the only fleece-to-floor operation, which sees the manufacturer source British wool and spin and dye its own yarn before the carpet manufacturing process begins. It is this attention-to-detail and complete control of the entire production process that sees the company regarded as one of the foremost carpet manufacturers operating today.

For further information telephone 01297 630650, visit www.axminstercarpets.co.uk or e-mail sales@axminster-carpets.co.uk

ENDS

Further Information:
Axminster Carpets:
01297 630650
www.axminstercarpets.co.uk

Media Enquiries:
Select First Limited
08450 943349 08450 943577
myles@selectfirst.com

January 2012

Axminster Carpets Commercial will be showing its new Revelry stock contract axminster range, Dunmore tufted stripe collection and the improved Ready to Weave online facility and service at this year’s Hotelympia (26 February – 01 March 2012)

The manufacturer will also use the show to underline its position as one of the UK’s foremost hospitality and leisure carpet suppliers, showcasing its capabilities for high quality carpet suitable for everywhere from receptions, bars and restaurants through to meeting rooms and guest suites.

With the 80 strong Revelry stock collection providing specifiers with a wide portfolio of traditional and contemporary carpets, the Ready to Weave concept allowing recolouration of a huge design library in 32 different shades and a bespoke service, Axminster Carpets Commercial offers a complete solution for all hotel environments.

“We are using Hotelympia as a platform to showcase our talents for meeting the needs of specifiers no matter how big or small their project,” comments Richard Lawrence, head of marketing. “Whether owners refurbishing a few rooms to large hotels employing interior designers for a complete refit, Axminster Carpets Commercial has a solution that delivers excellent quality and great value, with the service and speed of UK-based manufacturing.”

Axminster Carpets Commercial is exhibiting in the Interiors & Technology zone on stand S2529.

For further information telephone 01297 630630 or e-mail commercial@axminster-carpets.co.uk

ENDS

Further Information:

Axminster Commercial:

01297 630630

Media Enquiries:

Select First Limited

08450 943349 08450 943577

myles@selectfirst.com

November 2011

Axminster Carpets are exhibiting at The Sleep Event 2011.  

Axminster will be previewing the exciting new stock range Revelry together with Dunmore, a striped tufted carpet for hotel guest rooms.

At the Sleep Event Exhibition, innovation meets high-end design with collections from hand-picked suppliers offering creative solutions, for the conception of global hotel projects, with their newest products and technologies.

The Sleep Event is organised in partnership with the leading industry publication, Sleeper, and attracts support from a multitude of specialist global titles and associations.  Visit The Sleep Event website.

For more information about our range of commercial carpets click here.

July 2011

One of Yorkshire’s finest luxury hotels now bears bespoke creations from Axminster Carpets Commercial.

Created especially for Rudding Park, a country hotel, spa and golf course that is situated in parkland on the outskirts of Harrogate, fine bespoke carpet now treats guests to sumptuous underfoot comfort in bedrooms and a quieter more pleasant atmosphere throughout the corridors of the 91 bedroom award-winning venue.

Nigh on 1,800m2 of 4.57m wide eight-pitch six-row Axminster woven carpet is now fitted throughout guestrooms, matched to over 400m2 of durable Super 8 carpet throughout corridors which uses the same bespoke colour palette.

“We based the bespoke pattern for Rudding Park on traditional elements and played with their scale and colour to give a more contemporary look,” explains Interior Designer, Claire Horsley “the ultimate aim was to create a carpet that blended older parts of the house with new build elements.”

The carpet within the corridor uses a traditional damask pattern scaled to oversize proportions and with a modern colour palette, while the bedrooms feature a contrasting geometric grid laid over a tonal stripe that creates the look of a jute weave. Axminster Carpets were one of the few manufacturers to be able to weave the bedroom carpets in a 4.57m width for seamless installation.

“We had worked with Axminster before and had no hesitation in using them once again for Rudding Park,” continues Claire, “The design team worked hard to meet our exacting brief and the carpets have met with approval from both the client and residents at the hotel, with some even asking where they could buy the carpet.”

The carpets made for Rudding Park used a high performance blend of 80% wool and 20% nylon and were manufactured in Axminster, Devon from yarn spun at Axminster Carpets Spinning Division, one of the last remaining manufacturer-owned spinning facilities in the UK. This enables Axminster Carpets to control every stage of the carpet supply process and provide a quality of carpet befitting of such venues as the prestigious hotel, spa and golf club.

For further information telephone 01297 630630 or e-mail commercial@axminster-carpets.co.uk

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June 2011

With gorgeous new tones capturing the latest on-trend colours, the refreshed Devonia collection from Axminster Carpets adds quality, beauty and warmth to the home.

Now with 60 colours, ranging from rustic creams through to vibrant reds, blues and even a striking black the Devonia collection can blend with any interior palette, whether a heritage-inspired traditional style, or a contemporary setting looking for a touch of luxurious comfort.

Available in 48 plain colours and 12 heathers, the Devonia collection is beautifully made from a blend of 80% pure new wool and 20% nylon, using a strong two-ply yarn for improved durability and lasting good looks. All colours are available in 40oz Heavy Domestic and 50oz Extra Heavy Domestic qualities.

Produced in either four or five-metre widths, the carpet provides retailers with an opportunity to meet the quality expectations of consumers from a broad spectrum of buying profiles, as Richard Lawrence, Group Head of Marketing, Axminster Carpets explains:

“Axminster Carpets is famed for its quality, luxury and evocative sense of ‘Britishness’ and the Devonia collection helps to capitalise on this while providing a carpet with broad appeal. With a palette of 60 shades, there really is a colour for everyone and retailers will find that the collection will appeal to all homeowners looking for quality and value, regardless of décor or taste.”

For further information telephone 01297 630650, visit www.axminstercarpets.co.uk or e-mail sales@axminster-carpets.co.uk

ENDS

April 2011

Sales receptionist Maria Eggelton from Cullingfords of Wincanton, will soon be spending a day at the races all thanks to Axminster Carpets’ 2011 calendar competition.

Maria beat off stiff competition from across the country, answering 12 questions on the history and activity of Axminster Carpets, the answers to which could be found on the company’s updated website at www.axminstercarpets.co.uk.

Since its introduction over a decade ago, the annual calendar competition has provided light-hearted entertainment for retailers nationwide and thanks to the creative handy work of Axminster Carpets’ very own Paul Johnson, this year proved to be no exception.

Delighted Maria was presented with her prize, including £200 for which to place a bet, by area sales manager David Grebby. “I’m really delighted to have won,” said Maria on collecting her prize. “I joined Cullingfords in May of last year and this is a lovely way to mark my first year in the business, which I have grown fond of thanks to the all the different people I get to meet.”

For further information telephone 01297 630650, visit www.axminstercarpets.co.uk or e-mail sales@axminster-carpets.co.uk

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April 2011

Axminster Carpets has revealed that approximately £1m of its domestic carpet sales per month is a result of Internet-based research by consumers, underlining the growing importance of www.axminstercarpets.co.uk in the manufacturer’s retailer support strategy.

Research carried out by Axminster Carpets highlights the incredible impact a quality website can have on a business and with it add to the value chain. Findings suggest that many consumers will visit the website as part of the purchasing decision, making its functionality and ability to deliver information an essential part of the buying process. With the manufacturer’s entire residential portfolio available to view along with a stockists search, online brochure and detailed company information, consumers are provided with the necessary tools and information to make a considered carpet choice.

“Axminster Carpets is a household brand, regarded as a manufacturer of fine quality carpet and it is essential that our website delivers upon the expectations of consumers,” explains Group Head of Marketing, Richard Lawrence. “As the first point of contact for many consumers the website must uphold our brand values and provide the information necessary to forward the purchasing process by driving them to the nearest stockist.

“Our research proves that we are getting the blend right and that www.axminstercarpets.co.uk is helping retailers to convert interest into sales, driving consumer footfall to store. More importantly, these consumer arrvie with the Axminster Carpets name at the fore of their mind and with a distinct idea of the carpet they require.”

For further information telephone 01297 630650, visit www.axminstercarpets.co.uk or e-mail sales@axminster-carpets.co.uk

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April 2011

Axminster Carpets new online Ready to Weave Carpet Design Facility is set to play a vital role in the way retailers are able to meet the demands of a rising level of local hospitality businesses looking to benefit from semi-bespoke carpet.

By accessing the Ready to Weave Design Facility on www.axminstercarpets.co.uk, retailers can simply access the latest in web-based technology to guide hoteliers, restaurateurs and interior designers through the design process, ending in a beautiful semi-bespoke carpet tailored to the premises in question.

Thanks to the Design Facility’s intuitive nature, retailers can work with customers to select from any of 250 designs across a range of contemporary and traditional patterns before customising them with shades from the 32 strong colourbank now offered by the Ready to Weave concept. Once chosen the carpet can then be viewed in a variety of hospitality locations including reception and bar areas, corridors and bedrooms thanks to the latest 3-D visualisation technology. The completed design, with suitable references, can then be saved or emailed for reference and further development.

Ideal for local businesses looking to create semi-bespoke Axminster Carpets, Ready to Weave carpets are available in seven different qualities allowing retailers to cater for a wide range of locations, from bedrooms through to receptions and bar lounge areas. This means that by combining the latest technology with traditional Axminster weaving, retailers can offer their customers a fast-track custom carpet at costs previously only achieved with large production runs, in a fraction of the time normally associated with a custom commissioned service.

Richard Lawrence, Group Head of Marketing, Axminster Carpets, said:

“The Ready to Weave Carpet Design Facility can enhance retailers ability to offer added value to local businesses by providing a service which can really help to make the specification of semi-bespoke carpets an easier proposition. One of the biggest developments has come in the 3-D modelling software that helps to explain how a flat pattern will work in the room, making it easier for all to relate to the design.”

The Ready to Weave concept has proved extremely popular with smaller hospitality businesses that want to benefit from a proven carpet design with a colour palette perfectly tailored to the interior scheme. The simple three-step approach of the Design Facility makes the service even more accessible and provides the perfect platform for retailers to capitalise on the service.

For further information telephone 01297 630650, visit www.axminstercarpets.co.uk or e-mail sales@axminster-carpets.co.uk

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