Axminster Carpets feeds the imagination of the young princess

Jul 01, 2015

A very special gift left Royal Warrant holders Axminster Carpets™ in June destined for the palace. One of their exclusive Imagination Rug was sent to the Duke and Duchess of Cambridge to celebrate the safe arrival of HRH Princess Charlotte. The ‘Baby Bunting’ design in buttermilk was chosen by Axminster Carpets™ Facebook friends and personalised with Princess Charlotte’s birthdate.

Josh Dutfield Commercial Director commented “We all were totally thrilled for the Duke and Duchess, and wanted to mark the occasion with a thoroughly British present. All our Imagination Rugs are hand woven at Axminster and it was sent with all our best wishes– I have one for my young son and hope this one will be, like ours, a much loved treasure.”

The Imagination Rug Collection is a playful collection of twelve rugs are available in a range of colours and are specifically designed for the young and young at heart depicting fun scenes that inspire and stimulate a child’s imagination. Imagination Rugs make the perfect gift to mark life events such as births, christenings and with many of them personalised with a name or date.

For the full range visit


Baby Bunting Rug